SMart Data

All the visitors data arranged in a DMP.

SMart Data gives you insight in user behavior and purchase intent. Using the data management platform (DMP) to stich both sessions and different devices together to get full insight. Existing systems containing data (including the CRM-system, the email platform, product feed etc.) are being used to connect to the DMP. For each visitor, we build an interest profile. Based on these interest profiles, the right recommendations can be made using the right channel. So a DMP leads to more effective campaigns

Smart Data forms the base for all persuasion applications by Shopping Minds.

Retail

370

More transactions

Travel

800

More e-mail addresses

SMart Campaigns

Increase your conversion by using personalized expressions.

The majority of the visitors on your site will not enter a transaction. How can you recognize or even predict the behaviour of your visitors? By using search and orientation behaviour, the purchase intent of the visitor becomes clear. Then you can better entice the visitors to a(n extra) conversion using a smart campaign.

With smart, automated campaigns based on Cialdini’s Principles of Persuasion (scarcity, sympathy, commitment, reciprocity, social proof, authority and unity) and the information from data management, the visitor with a high or low purchase intent is motivated to convert at your site.

Example: a visitor placed a product or trip in their shopping cart. The visitor views several more products and then threatens to leave the site. This is where the ‘dropout campaign’ comes in, that tries to prevent dropout behaviour. The moment dropout behaviour is determined, the campaign comes on screen with, for example, a discount code for free shipment.

Retail

120

More transactions

Travel

93

More e-mail addresses

SMart E-mail

Generate more visitor email addresses and/or accounts.

To realise repeat visitors and conversions, using email is essential. However, many email expressions still contain generic information for all newsletter subscribers. This can be improved. With Smart Email, you can personalise the offer of your newsletter based on the (historic) surfing and buying behaviour.

The interest profile that has been recorded in the DMP and the recommendation algorithm form the base for personalising email.

Retail

370

More transactions

Travel

800

More e-mail addresses

SMart Profiling

Get a better view of the different types of customers on your site.

In an ideal world, you know everything about your visitors. When they buy, what they buy, when they go to another device and what motivates them to buy or book. When you know this, you can build up a sustainable customer journey and make offers that are as relevant as possible. With Smart Profiling, together we ensure more logins on your website, generate email addresses and link visitors to Facebook profiles.

Retail

120

More transactions

Travel

90

More e-mail addresses

SMart Re-targeting

Handle your media budget smarter by using data.

Visitors come and go. For this, you use different ad programmes such as RLSA and Google Display Network (GDN). With RLSA, you can adapt your search ads to the visitors that previously visited your site.

Visitors can be divided into different customer segments. For a segment with a high purchase intent, a higher offer can be made than for a segment where the purchase intention is lower. From experience, we know this is very effective and increases turnover.

Retail

30

More transactions

Travel

800

More e-mail addresses

SMart Recommendation

Personalize recommendations and increase your conversion.

A visitor’s purchases on your website can be influenced by showing purchases that have been paid or viewed in the past. Using Smart Recommendation, these products are shown again. For both known and anonymous visitors, real-time recommendations can be shown. This results in a higher conversion and more profit.

Retail

120

More transactions

Travel

320

More e-mail addresses