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Publications

12 januari 2022 Why is a Segmentation Model so important for your marketing?
8 september 2021 A Customer Lifecycle model for the perfect marketing strategy
17 augustus 2021 Why first-party data is essential
20 juli 2021 Combine a DMP and CDP for a comprehensive customer view
8 juni 2021 The post-pandemic consumer: how does your company respond to the new situation?
20 maart 2019 Why the persuasion principle of scarcity doesn’t always work

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