Thomas Cook – Personal approach through data and personalisation

Two out of three holidays are now booked online. Only one in ten journeys is made by booking through a travel agency, as recent figures from the Dutch Statistics Agency (Centraal Bureau voor de Statistiek, CBS) show. The sharp increase in online bookings means that new online travel providers are joining us every day. In order to stay ahead of the competition, there is increasing use of data applications that offer the visitor the best possible service in all possible ways.
By storing user data in a Data Management Platform (DMP), personalisation campaigns can be used that make the offer on a site more personal and relevant. This ultimately results in a higher conversion and a better customer journey.
This case explains how Shopping Minds has applied different forms of personalisation for Thomas Cook (Neckermann Reizen and Vrij Uit) and explains the successes achieved.