Data driven marketing at Bax Music

Wether it’s about the purchase of a new guitar or a DJ controller, visitors often need several sessions before they actually purchase a product. That’s why it is important to properly get to know your visitor so you can help them in their customer journey.

Website visitors have become more demanding and expect a personalized and relevant environment. Not using data is a missed opportunity! This whitepaper offers insight in how Bax used the Shopping Minds Data Platform in their different marketing channels to realize a higher turnover and profit.