Increased conversion for ANWB by using data

FOX and Pharos Reizen, both part of ANWB, have worked hard on the usability of their websites. By personalizing the environment for their visitors, they are able to navigate through the site easier and book their ideal vacation without much effort. All visitor behavior is saved in the Shopping Minds Data Platform, and put into different customer profiles. In this case we’ll explain how Shopping Minds implemented several forms of personalization for both FOX and Pharos Reizen.